It was only a couple of years ago when having an eye-catching website with a unique design was everything you needed to attract more visitors and to turn them into your regular customers. These days, though, website development is a quite more complicated task you should treat very seriously and with a high level of responsibility. The newest trends have been emerging the sphere with high speed and every delay costs loss of potential clients, higher expenses and even business reputation collapse.
Speaking of which, it is a must to be precise in what you are doing when a new customer lands in your office with a new project assignment. Today, we are not here to tell you what to do. Instead, we would like you to focus on what you shouldn’t do for anything in life. Here are the worst website development mistakes you should avoid in the 2020th year.
Building a website which doesn’t clearly say what it is about at the customer’s first glance
It takes less than a second for the website visitor to have an opinion about your website once it’s loaded. If within this tiny moment, your website cannot tell the company’s story, mission, product and service in brief, the customer will leave. And boom – you are one potential customer less in your targeted audience.
The website isn’t friendly to mobile users
A website that’s not mobile-friendly is a website you should take on a time travel machine and leave it back at the beginning of the century where it belongs. About 52% of the consumers nowadays claim to leave a page immediately after figuring it out that it doesn’t have a proper mobile version. Do you get it? This is half of the targeted customers that might not even find out what the company tries to tell them on its corporate website! Is there a client of yours who is ready to lose such a customer share?
The website doesn’t show good performance speed
Expert website developers know that a website should load within less than 3 seconds. If in this aspect, the website fails, there’s no even need to proceed with checking out the performance speed of the rest elements and blocks. A customer gets hesitated about the company’s reputation once he finds out this company’s website loads so slowly.
Too many internal links opening in new windows
The modern customer is kind of sick and tired of being transferred around the web through various advertising, internal and external website links. To tell you the truth, he is about to start hating links. This is why you should be very strict when adding internal links within your website structure aiming not to cross the line of the minimum limit.
Lack of information about the website owners and their contacts
Whose this website is? And how can I reach this company? If a customer cannot find the answers, your website looks like a scam. And believe us, users nowadays have kind of radar for scams. They are not that easy to be fooled anymore.
Avoid these website development mistakes and start making genuinely proper landing pages, blogs and corporate websites!