Trade show Routine
Trade shows have a life of their own no matter whether they are going to last a day or a month; you will quickly find that each individual trade show event you attend, whether as an attendee or as an exhibitor will take on a rhythm all of its own. Tapping into this pulse is something that experienced trade show afficionados are excellent at – they have to be! Everything is compressed into frenetic bursts of activity in a very short period of time. If you are with a big company, corporate expectations are high and a big mistake...
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